Yesterday, Google announced a change to their algorithm. It’s a change that may not sit well with many website owners.
According to the official Google Webmaster Central Blog, The search engine now considers sites that have advertising above the fold to be a nuisance to searchers.
Here is what they had to say…
In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.
As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.
This probably will not effect sites that have a single banner ad in the header of their pages, but it will most likely effect sites that use the two large boxes of AdSense ads above their actual content.
Imagine that, Google is mad at you for using Google AdSense on your websites.
What do you think? Comment below.