Here is a brief real world case study on how one Internet marketing “Guru” is leveraging his authority with a sneaky little trick that offers a “must have” bonus that is only available after you make a purchase of another course that he is promoting. OK, I realize that offering a bonus for buying through your affiliate link is hardly a “sneaky little trick”, so keep reading to learn what the trick is.
I received an email from Jeff Walker today. Jeff is well known for doing huge IM launches. His most recognizable product is the “Product Launch Formula”.
Lately, Jeff has been leveraging his authority in the industry by making recommendations for other products. Basically he is sending out affiliate links. In his latest email, Jeff describes a new course that he has created designed to teach you how to achieve guru status in just about any niche.
He goes on to say that the course is not for sale. The only way to get this new wiz bang course is by buying Brendon Burchard’s Expert Acadamy course through his affiliate link. In addition to the “Instant Guru” course, Jeff is throwing in a whole boat load of bonuses.
In the email, Jeff is gracious enough to tell you, “I don’t want to overwhelm you with too much training, so I will start to deliver this course after Brendon wraps up his Experts Academy course.”
Brendon offers a 30 day money back guarantee. Brendon’s course takes at least 30 days to complete.
Jeff Walker has a lot of fans that will purchase this course just to get to Jeff’s bonuses. He knows this. He also knows that in order to get your hands on these bonuses, you have to wait until the guarantee period expires on Brendon’s course.
Jeff doesn’t want to overwhelm you with too much training at one time, but more importantly, Jeff doesn’t want you to ask for a refund, resulting in him losing affiliate commissions from a $2,000 product.
Well done, Jeff.