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FaceBook News Feed Slap Forces Bloggers to Step Up their Game

Aggregators and unimaginative bloggers are about to get slapped, but this time it won’t be from Google. This time, FaceBook will be doing the slapping.

FaceBook is a viral machine. Zuckerberg and crew knew this would always be the case, so they allowed users to post content, like links to websites, photos, and videos. Seen a funny video on YouTube? Post it to your timeline and watch it get shared by all of your friends. That was the intention, but savvy marketers have figured out a way to leverage other people’s work and drive that viralness to their own websites.

The trick was to find some content that has already proven to have viral power, like a funny meme or YouTube video, and post it on your blog. Then, head to FaceBook and post a link to your new blog post. When your friends hit the “share” button, they are not just sharing the viral content, they are sharing a link to your website, which is displaying the content.

On Monday, FaceBook announced they will they will be changing the way content is delivered on the News Feed. According to their statement, they will essentially be killing the practice of stealing viralness.

“Starting soon, we’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories,” Facebook said. ”This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.”

Is this an effort by FaceBook to only send traffic to sites with high quality content? Essentially, it is, but the underlying motive is more likely to apease the big media companies. Is this an unfair advantage? No. It merely means it is time for you to step up your game and start producing some higher quality content on your blog sites. Just because your site isn’t owned by a billion dollar media company doesn’t mean you can’t produce quality postings that rival those of low paid cubicle workers.

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12 Responses to "FaceBook News Feed Slap Forces Bloggers to Step Up their Game"

  1. While this benefits me, I still don't like it. Facebook works because people can share stuff with minimal interference, and a lot of what people want to see is silly memes.

    If they start trying to force content on people that isn't popular in their social circles then they will start losing members, and then Facebook becomes less use to everyone, including their shareholders.

    I get 'stealing viralness' as a concept, albeit loosely. However, if people want to share memes, and want to follow pages that share crappy memes, that's their choice. Attempts to steer them is going to lose them.

  2. Thank you for sharing. Every time I think I "get it" they change it! But it is fun to try to keep up with what is new.

  3. Richard Palfrey says:

    Facebook just gets worse and worse.

  4. iain macgillivray says:

    They are just trying to keep the eyeballs on Facebook for more opportunity to serve impressions and not lose viral rank – just like draining page rank in the old seo world.

    I think tricking people off to your blog would not be a sustainable way to get traffic, and why not just post it on your timeline and share there, If you are using it as blog bait then, tough, game over.. :-)

  5. Scott says:

    Thanks for the update Brian, itrs great to be a step ahead of the competition :)

  6. Ray says:

    What if I created the meme and hosted it on my funny cat meme’s blog??

  7. Don't have any, but would want. Many public school children don't respect anyone .(I've substituted)

  8. This is also a move by Facebook so that content producers pay more attention to their FB fan pages and start using promoted posts to share the content Facebook doesn't deem "worthy" enough to go viral.

  9. Tamara Alexandria Bolte says:

    Good article, and I am going to hazard a guess that you are right on about the 'why' FB is doing this.

  10. Baldwin Howe says:

    Chk ot theBillionairesBrain.com, it's worth every penny..Add a comment…

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