Aggregators and unimaginative bloggers are about to get slapped, but this time it won’t be from Google. This time, FaceBook will be doing the slapping.
FaceBook is a viral machine. Zuckerberg and crew knew this would always be the case, so they allowed users to post content, like links to websites, photos, and videos. Seen a funny video on YouTube? Post it to your timeline and watch it get shared by all of your friends. That was the intention, but savvy marketers have figured out a way to leverage other people’s work and drive that viralness to their own websites.
The trick was to find some content that has already proven to have viral power, like a funny meme or YouTube video, and post it on your blog. Then, head to FaceBook and post a link to your new blog post. When your friends hit the “share” button, they are not just sharing the viral content, they are sharing a link to your website, which is displaying the content.
On Monday, FaceBook announced they will they will be changing the way content is delivered on the News Feed. According to their statement, they will essentially be killing the practice of stealing viralness.
“Starting soon, we’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories,” Facebook said. ”This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.”
Is this an effort by FaceBook to only send traffic to sites with high quality content? Essentially, it is, but the underlying motive is more likely to apease the big media companies. Is this an unfair advantage? No. It merely means it is time for you to step up your game and start producing some higher quality content on your blog sites. Just because your site isn’t owned by a billion dollar media company doesn’t mean you can’t produce quality postings that rival those of low paid cubicle workers.