Move over FaceBook ad team, Google has just opened the doors to its new social marketing ad platform.
The new ad platform allows members of the Google+ social network to pay for their posts to get amplified views. The +Post Ads system has been open to a few, since December, but this week marks the roll out to the entire community. The company is labeling promoted posts as “Engagement Ads”.
According to Google:
Engagement Ads are new, creative ad formats that help you connect and engage with consumers in the moments that matter. They fit in standard display units, which allows them to scale across the web and then expand to a larger format after an innovative two-second hover delay. This delay eliminates nearly all accidental expansions, providing a better user experience and more accurate reporting to advertisers. Engagement Ads are tuned to user engagement, not clicks, and are available on a cost-per-engagement (CPE) basis, allowing advertisers to bid and pay only for user engagement. This can bring accountability and efficiency to a scalable display campaign.
Not all members will qualify. Google says its new +Post ads are “available to all advertisers who meet a minimum threshold of Google+ followers”.
The new ad system also allows promoted Hangouts and automated post promotion.
Watch a video that showcases one way of using the new ad system: