Usually, when Google announces a a change it makes marketers shake in their boots (i.e. Panda Update). This time, Google is playing around with what could be a game changer.
So, what is this latest Googlism I speak of? How does adding a subscriber to your mailing list without forcing them to even view your website sound?
Google is testing a new feature for AdWords users that will show an opt-in box in the search engine results pages. Viewers that are logged into Google won’t even have to enter their email address. It will be filled in for them. One click of the subscribe button and they are in like Flynn.
Alexia Tsotsis from TechCrunch hit up Google for an explanation. She reports in her latest article they responded with the following…
“We’re currently running a small experiment of a new ad format that helps users sign up more easily for email subscriptions or other free newsletters. This new ad format contains a box within the ad that displays a user’s Google email address (if logged in). If a user chooses to click ‘Subscribe to newsletter’ then the email address is sent to the advertiser directly, which is clearly disclosed within the ad itself.”
I am keeping my fingers crossed that this is one test that gets ut of the sandbox and into the mainstream. My guess is that it will be pricey, which will keep the majority of wannabe marketers away. Those that are willing to pay will be highly rewarded.
Here is a screen shot of what these email opt-in ads look like:
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Good news for established marketers into PPC. Not such good news for the little guy just starting out… Yet another costly distraction for them.
I would be interested to hear when they will release this. Its about time Google started helping their users out, instead of changing things to hurt peoples hard work.
However, i am glad to hear that Google Panda update worked to get rid of crappy sites.
Sounds interesting, and amazing for Google to come out with this. Before I get too excited, I will wait for results though. Thanks for letting us know EBR.
Hi EBR,
I’m glad I subscribe to your newsletter -> this is really great news from Google! Let’s see how it actually turns out over time…
Ciao,
Saku
Sweet! That does sound totally awesome. Thanks much for the heads up, can’t wait for this one.
Are you using Google PPC for traffic to this website?
Well, thanks for the news.
I see Google with different eyes for a while now, and I think that they know a lot more then most of their competitors.
They know for a long time that interactivity can keep them on top, but they did merely show this in the last year and are dripping some features into their services. Drop by drop.
In a little cautios way, but these are sometimes features, users normally know from normal websites, that they are using for their search engine results page.
They have some very good master plan, I would say.
I do not like this at all. How do I get my email address out of this box for any page that comes up. Surely there must be an opt out but then again, knowing google, there isnt.