Unless you have been living under a rock, then you know that the country is in the midst of a financial crisis. Jobless rates are through the roof, homes are in foreclosure, the stock market is volatile, and businesses are closing.
I could spend the next hour giving my opinion on why we are in the mess that we are in, but that would only spark a debate that may not be entirely appropriate for an Internet marketing blog. Instead, I will share with you my vision on how we, as Internet marketers, have the power to make things better.
Most people agree the solution to our crisis lies in job creation. The problem is that those with political power differ on how to create these much needed jobs.
Democrats feel the solution is in infrastructure repair. Fixing the roads creates jobs, they say. While I won’t argue that many roads need a face lift, I will argue that this is a temporary solution. Once the repairs are done, the jobs disappear.
Republicans submit that the solution lies in creating a more hiring friendly atmosphere for big businesses. They suggest lowering corporate taxes and eliminating needless regulations. The more money big business saves, the more likely they will be to hire. More people on the payroll means more taxpaying citizens and higher revenues for the federal government. Maybe. It’s either that or the more offshore outsourcing big business will do.
Both parties have their fans. The Democrat solution results in higher campaign contributions from government contractors. The Republican solution results in higher campaign contributions from the rest of corporate America.
Unfortunately, neither party has a vested interest in mentioning what the real solution is: Entrepreneurship.
It’s true. The very thing that built this country will save this country, once the people wake up and accept this.
Small businesses are the heart and sole of America. They always have been and they always will be. Imagine how many jobs would have been created if the $700 billion in corporate bailout money went towards government secured loans for mom and pop shops. Entrepreneurs create jobs. One small business may not have the employment roster as a large corporation, but collectively, they are a force to be reckoned with.
So, how do we play a part in the fixing of America? Simple, by committing yourself to helping your business and other small businesses succeed and grow.
As Internet marketers, we have knowledge that a very small percentage of the country has. We know how to generate leads. We know how to create more traffic. We know how to build businesses.
We know all of this because we spend countless hours researching, asking questions on forums, and split testing until the cows come home. The problem is that most IMers don’t recognize the power that they hold.
Ask any business on Main Street how to set up a squeeze page. They will look at you like you are from another planet. They think Fan Pages are for rock stars and social marketing is for kids. We know better and it’s time that we hit the streets in numbers, sharing our knowledge with the small businesses of America.
Whether you are just getting started or are a seasoned marketing professional, you know more about Internet marketing than just about every small business owner in your town. They need your help, so give it to them.
What would happen if every Internet marketer on the Warrior Forum decided that they were going to go out and help just five businesses a month get more customers. I’ll tell you what would happen: a snowball effect.
Small businesses pay you to help them get new customers. New customers pay the small businesses for their products or services. As profits increase, companies expand, jobs are created, and tax revenues explode.
In a perfect world, there would be a man with starter pistol yelling, “On your mark, get set, go”, but we know that man doesn’t exist. There will not be a day that everybody decides to help themselves and their neighbors at once, but that doesn’t mean that we cannot start making a difference one Internet marketer at a time.
Get out there. Hit the streets with your knowledge. Design websites, set up Fan Pages, teach email marketing. There is a lot of money to be made in offline consulting and the rewards go beyond just financial. Every small business that you help save is like saving a piece of America.
If you too believe that entrepreneurship can save the country, pass this message along to every Internet marketer that you know, beat it into the brains of your elected officials, and take action yourself.