Klout Scores of Top Marketing Professionals – and Why You Want to Be on the List

After a series of FaceBook posts about Klout, it was requested that someone make a “leaderboard”.  Well, here it is. I will add new names, frequently. Comment below if you are a marketer that wants to be added (minimum 70 score).

The leaderboard is below, but first, Why is Klout beneficial?

5 Reasons You Want a High Klout Score 

Well that was an interesting day! The topic of Klout trended within our community, all stemming from a single single FaceBook post.  It trended well into today, hundreds of new threads popped up about the ranking system. Even Brian Anderson and Omar Martin jumped into the debate with posts of their own. Perhaps that is an indicator that someone with a high Klout score actually does have some influence. Or maybe it’s just an indicator that we all need to get a life. Who knows.

Many of the posts being made were asking questions, while many were mocking Klout. Some were pretty funny. For those of you that feel Klout has no significance in the world, I’d like to offer a counter argument and list a few ways real people are using Klout scores to their benefit.

1. Social Media consultants often deal with companies that have no clue where to begin or how to pick who they will hire to help them. A social media guru can easily explain Klout to these people as the leading company that tabulates social media influence and use a comparison chart of their score versus their competitors.

2. It is a fact that MANY conference organizers look at Klout scores when deciding who they will hire for keynote speaking engagements. Brad Gosse (and probably Joel Comm) can offer personal testimony to this.

3. It is a fact that MANY employers consider Klout scores when deciding on who to hire. Certainly a Klout score will not come into play when applying for a job at McDonalds, but for positions where influence is a factor, having a high Klout score could mean the difference between getting a high paying job and going back to the want ads. Wired and Forbes have both documented actual cases of Klout being a factor in high paying employment hiring decisions.

4. In our community, we often talk about perceived value of products. Selling videos? Strip out the sound for “10 audio lessons you can listen to in your car”. Same content, just in another format. Perceived value doesn’t have to only apply to a product. It can apply to a person or a brand, as well. If your goal is to build a large platform, your target audience has a lot of choices on who to trust and who to follow. The one who appears more influential will win every time. Klout is one tool that can help in that perception.

5. For the consumer that could care less about building audiences or getting speaking gigs, it is still beneficial to show that you have influence. Wired magazine predicts, “people with formidable Klout will board planes earlier, get free access to VIP airport lounges, stay in better hotel rooms, and receive deep discounts from retail stores and flash-sale outlets.” Again, Brad Gosse can attest to this being true, as he has received hotel upgrades, simply because of his high score. Businesses don’t care if your Klout is from being a well known author or just an influencial person in your sewing circle. What matters is they see that when you speak, people listen and interact and they want to make sure when you mention their name that it is all good things.

So there is just a sample of how Klout scores can help you. Realtors, attorneys, and other professionals are seeing and documenting actual case studies on how their Klout scores have helped them obtain clients. Care or don’t care… that is certainly your choice. I just hope that I have been able to show you some of the benefits.

Marketing Community Klout Leaderboard



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73 Responses to "Klout Scores of Top Marketing Professionals – and Why You Want to Be on the List"

  1. I know you are busy however waiting to hear back from you :)

  2. Terry Brock says:

    Duane E. Love – Thanx a bunch, buddy! Great to hear from you, Cheers to you up there in PA!

  3. Mike Selix says:

    Mine had been as high as 43 but now down to 37.

  4. Good one Mary C Kelly

  5. Great list! Please consider to add KLOUT 81 – klout.com/CMELAKIGOR and KLOUT 79 klout.com/LADYTEREZIE. TOP UK marketing professionals with massive social media networks. Cheers!

  6. Okay… I am at 70 now. ( And there are still be on here below 70.)

  7. Chuck Fisher says:

    Nice post! Well said!

  8. Interesting post, thanks! Please consider to add me. I’m a marketer from Austria. My score is 76. http://klout.com/#/RogerAT

  9. Shelley Webb says:

    Great list. Lots of new connections to be made here.

  10. E Brian Rose, great post. I would really appreciate you adding me. There are a lot of peeps in the 60s on here and I am at 70. @julieteaston. Thanks!

  11. This is a silly post. The qualifications of someone being a good marketer have zero correlation to a Klout score. Usually a high klout score is from someone who spends a lot of time on social media…vs actually doing client work. I have no clue who 80 of the 100 are. And half I do know I wouldn’t hire or follow on Twitter.So while your list might highlight 100 people businesses must research who these people are and decide for themselves who is competent to handle their work.

  12. Scott Ayres says:

    You have Lori Ruff and Mari Smith's pictures swapped..Also mine is right at 70 so I should be on this list! :P http://klout.com/#/scottayres

  13. I see some people with scores in the 60's like me!

  14. Lester Lim says:

    Nice! gotta see how to improve mine!

  15. Noice! I've been holding steady about 67/68. Need to break through the 70 barrier :)

  16. I like that I get to have only one name. I'm clearly special, like Prince and Cher.

  17. Caliban Darklock Caliban, Caliban, Caliban!!

  18. Michael Neal says:

    Good luck with that….I was at 74 a couple months ago, back down to 63…..not too worried, you will make it I am sure

  19. Thom Scott says:

    Nice post. Of course, here I'm seeing so many of my friends and I'm not with them ;-) (@thomscott – 69)

  20. EBR, this needs a serious update! Btw, please add me. I'm at 75. Thanks!

  21. John Kremer says:

    John Kremer, 71 today.

  22. A really helpful article.


  23. Good article! I was wondering how relevant it is anymore. My score is 50

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