One of the easiest ways to produce an info product is by letting an expert create it for you. No, they will not be writing an eBook for you, but they will provide you with the meat of your content, and usually for free.
Let’s say you were creating an info product on breast augmentation. Contact one or several different plastic surgeons and request a telephone interviews. The more well known your expert is, the better.
Once the interview(s) are scheduled, you will want to prepare a list of questions. Your questions should include everything you think your would-be customers would want to know about the procedure. Here are some examples:
- How would I know that I am a viable candidate for the surgery?
- What is the best method for choosing a doctor to perform the surgery?
- What are the different methods of performing the surgery and what are the pros and cons of each?
- What is the difference between saline and silicone implants?
- How do I decide how big to go?
- What are the health risks associated with the surgery?
- What is the recovery time and what medications will I be prescribed?
You could easily take the answers and create a product called “The 7 Things You Need to Know About Breast Augmentation: Vital Answers from a World Renown Plastic Surgeon”. The sales page practically writes itself!
Before going out and scheduling a bunch of interviews, you need to set up a way for you to record the calls. One simple solution is to use software called Skype. It is available for free download at Skype.com. The Skype software allows you to make telephone calls from your computer. Skype is compatible with a variety of computer headsets.
There are various third party plugins that allow you record Skype calls straight to your computer. I recommend the plugin called Pamela Call Recorder. There is a free version for taping calls up to fifteen minutes and paid version for longer recordings. To get the plugin, click “Tools”, then “Apps” on the Skype interface.
Once you have completed your interview, you will need to transcribe it. If you are a good typist, you can do this yourself, otherwise you can easily outsource the job to somebody else. Fiverr.com has a number of people willing to do audio to text transcribing for very cheap.
If you kept the interview professional, you can spruce up your info product by including an MP3 file of the interview, along with the transcription. Keep it professional, but don’t worry about whether or not you sound like a seasoned radio announcer. It’s the information that people will be buying from you that matters most.
One important step to take prior to conducting your interview is to obtain a signed Interview Release Form from your expert. This is a protective measure that shows proof you had permission to use the interview, should the need arise. A basic example is below:
YOUR COMPANY is conducting a series of interviews with selected plastic surgeons across the United States. The purpose of these interviews is to gather information about breast augmentation by means of a recorded interview, for use in “YOUR PRODUCT NAME”, a publication being be produced in physical and digital formats by YOUR COMPANY.
I, the undersigned, voluntarily offer full use of the information contained in the recordings and in any transcripts of these interviews to YOUR COMPANY.
Signature / Date